TikTok's Influence on the Rise of Meme Coins: Trends, Risks, and the Solana Ecosystem

In recent years, meme coins have taken the cryptocurrency world by storm, capturing attention with their humor, simplicity, and potential for massive gains. These digital assets, often inspired by internet memes and cultural phenomena, have gained significant traction, with TikTok playing a pivotal role in their rise. As a platform known for its viral trends and massive user base, TikTok has become a driving force behind the popularity of meme coins, turning obscure tokens into mainstream sensations almost overnight. 

This article delves into TikTok’s influence on the meme coin craze, its impact on ecosystems like Solana, and the rise of trending coins in 2025. 

Key Takeaways

• TikTok's viral content plays a crucial role in driving meme coin adoption, attracting new investors, and shaping crypto market trends. 

• The Solana ecosystem benefits from the growing meme coin trend, with increased liquidity, platform adoption, and popularity driven by TikTok. 

• While meme coins offer a high potential for gains, they come with significant risks such as extreme volatility, pump-and-dump schemes, and scams.

TikTok’s Role in Popularizing Meme Coins

Over the past few years, TikTok has become a dominant force in shaping a wide array of cultural and financial trends, including the cryptocurrency market. Known for its short-form, visually engaging videos and algorithm-driven discovery system, TikTok has given rise to viral phenomena, including the explosive growth of meme coins. These digital assets, which often stem from internet memes and pop culture references, have gained significant traction, fueled by the viral nature of TikTok content. 

Meme coins like Dogecoin, Shiba Inu, and others saw massive surges in popularity after being highlighted in TikTok videos, where influencers and regular users shared memes, experiences, and investment tips. The platform’s ability to drive trends and engage millions has made it a crucial tool in the adoption of meme coins, turning them into mainstream assets. 

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TikTok’s Impact on Solana Ecosystem

TikTok's viral influence has not only propelled the popularity of meme coins but also helped drive significant growth in blockchain ecosystems like Solana. Here’s how TikTok is contributing to Solana’s success:

1. TikTok’s Role in Boosting Solana’s Liquidity

TikTok's viral trends have significantly contributed to the rise of meme coins on the Solana blockchain, increasing liquidity and adoption. As meme coins gained popularity through TikTok, more users turned to Solana for its scalability, offering a low-cost, high-speed solution for trading these digital assets. 

2. Solana’s Appeal for Meme Coins 

Solana’s fast transaction speeds and low fees have made it an ideal blockchain for meme coins. As TikTok trends introduced more users to the crypto space, Solana became a preferred platform for hosting meme tokens, attracting both retail investors and projects looking for an efficient blockchain. 

3. Platforms Like Pump.Fun Drive Solana’s Ecosystem Growth 

Platforms such as Pump.Fun have played a key role in expanding the Solana ecosystem by leveraging TikTok’s viral reach. These platforms promote meme coins built on Solana, drawing new investors and further establishing Solana as a dominant player in the meme coin space.

Source: Coinmarketcap

TikTok Meme Coins to Watch in 2025

As TikTok continues to rise in the popularity of meme coins, several tokens gaining the attraction of investors, which can surge in 2025 as well. Here are some of the top TikTok meme coins to watch out for:

1. ChillGuy Coin (CHILLGUY)

ChillGuy Coin (CHILLGUY) is a meme-inspired cryptocurrency that draws its roots from the popular "Chill Guy" meme, which gained widespread attention on TikTok. The coin quickly gained traction among meme enthusiasts due to its fun and relatable branding. 

The viral moment for ChillGuy Coin came when TikTok users created videos featuring the meme alongside the hashtag #CHILLGUY, which led to a massive increase in interest and adoption within the community. As a result, the coin saw a peak market cap of $488 million in late 2024, though it faced some price volatility typical of meme coins.

Source: Medium

2. TikTok Coin (TIKTOK)

TikTok Coin (TIKTOK) was created as a parody of the TikTok platform itself, quickly going viral when influencers and meme creators promoted it as the "next big thing" in the meme coin space. The coin capitalized on the widespread popularity of TikTok and its massive user base, gaining significant attention across social media. 

However, TIKTOK Coin faced controversy when a prominent figure in the meme coin community sold a large portion of their holdings, which caused a dramatic plummet in the coin’s value. The sale led to a sharp decline in market sentiment, resulting in the coin's market cap dropping from $90 million to just $5 million in a short period. Despite the controversy and subsequent price drop, TIKTOK Coin remains a symbol of the volatile nature of meme coins, where hype can quickly turn into a downfall.

Source: TikTok Coin on X

3. Pump.Fun Token (PUMP.FUN)

Pump.Fun Token (PUMP) is a meme coin associated with the Pump.Fun platform, which TikTok users promoted as a hub for sharing viral crypto trends. Leveraging the platform's massive reach, Pump.Fun Token became a key player in the meme coin scene, capitalizing on TikTok's viral nature. The coin gained substantial attention when TikTok challenges featuring "pump it up" dances were tied to promotions for the token, significantly boosting its popularity. 

These viral moments helped fuel a surge in user engagement and adoption, especially among younger audiences. Despite its initial success, community feedback has been mixed. While analysts have praised the coin’s unique viral strategy, they’ve also cautioned about its long-term sustainability.

Source: Bitget.com

4. Pepe Coin (PEPE)

Pepe Coin (PEPE) was originally popular in internet meme communities, inspired by the iconic Pepe the Frog meme, which became widely used in forums and social media. Created in the mid-2010s, it gained a niche following but was overshadowed by other meme coins like Dogecoin and Shiba Inu. 

The coin experienced a resurgence when TikTok users began featuring Pepe in viral videos, leading to renewed attention and increased trading volume. As TikTok trends fueled its visibility, Pepe Coin gained traction, becoming a key player in the meme coin space. Its value, however, remains highly volatile, often driven by the ebb and flow of viral trends.

Source: Yahoo Finance

5. Lucky Meow Coin (LMAO)

Lucky Meow Coin (LMAO) was launched on the Solana blockchain with the goal of capitalizing on TikTok humor and viral meme culture. The coin’s launch quickly caught the attention of TikTok users, thanks to its playful branding and meme-driven community. Suki Yang, the founder of LMAO Coin, credited TikTok trends for significantly boosting the liquidity of Solana-based meme coins, showcasing how viral content could enhance blockchain adoption. The success of LMAO Coin highlighted the powerful intersection between TikTok’s influence and broader blockchain ecosystems, emphasizing how social media trends can drive engagement and liquidity in crypto markets.

Source: Coinmarketcap

How TikTok Trends Attract New Crypto Investors?

TikTok has become a powerful force in shaping the adoption of cryptocurrency, particularly among younger audiences. With its short-form videos and viral trends, TikTok allows crypto-related content to spread quickly, making it easier for new investors to discover and engage with the crypto space. Users share everything from educational content to memes and investment tips, creating a dynamic ecosystem where crypto discussions thrive. 

The platform’s algorithm is key in boosting content visibility, enabling even niche or newly launched coins to gain massive exposure. As trends spread through TikTok’s viral nature, they often spark curiosity and drive new users to explore investing in meme coins or other cryptocurrencies. For many, TikTok serves as an entry point to the broader crypto world, making it an essential tool for both promoting and demystifying digital assets.

The Risks of TikTok Meme Coins

While TikTok trends offer a powerful means of driving interest in meme coins, they also come with significant risks:

1. Extreme Volatility 

Meme coins are known for their sharp price fluctuations, with sudden surges in value followed by sharp declines, often driven by viral trends or community hype.

2. Pump-and-Dump Schemes

The hype surrounding TikTok meme coins can be manipulated by organized groups, driving prices up and then selling off, causing prices to plummet and leaving unsuspecting investors with losses.

3. Lack of Utility 

Many meme coins lack real-world applications, making them speculative assets with limited long-term value. Investors may get caught up in the hype without fully understanding the coin's lack of inherent utility.

4. Scams and Rug Pulls 

Like any cryptocurrency, meme coins are vulnerable to scams and rug pulls, where developers or insiders pull funds from the project, leaving investors with worthless assets.

5. Regulatory Risks 

The crypto space is largely unregulated, which increases uncertainty for investors. Meme coins, often driven by social media trends, may attract attention from regulators, leading to potential legal challenges or bans in certain regions.

How to Buy TikTok Meme Coins On Bitget Wallet?

Step 1: Create an Account

If you don't have an account, download the Bitget Wallet app. Sign up by providing the necessary information and verifying your identity.

Step 2: Deposit Funds

Once your account is set up, you need to deposit funds. You can do this by:

• Transferring Cryptocurrency: Send crypto from another wallet.

• Buying Crypto: Use a credit or debit card to purchase crypto directly on Bitget, ensuring you have enough funds for trading.

Step 3: Find Meme Coins

In the Bitget Wallet interface, navigate to the market section. Use the search bar to find your favorite meme coin. Click on the token to view its trading page.

*Here we take the example of TikTok Coin (TIKTOK)

Step 4: Choose Your Trading Pair

Select the trading pair you wish to use, such as TIKTOK/USDT. This will allow you to trade against USDT or another cryptocurrency.

Step 5: Place Your Order

Decide whether you want to place a market order (buy/sell at the current market price) or a limit order (set your own price). Enter the amount of you wish to buy or sell, then confirm your order.

Step 6: Monitor Your Trade

After placing your order, you can monitor its status in the “Open Orders” section. Once the order is executed, you can check your balance to see your newly acquired.

Step 7: Withdraw Your Funds (Optional)

If you wish to transfer your coin or any other cryptocurrency to another wallet, navigate to the withdrawal section, enter your wallet address, and confirm the transaction.

Conclusion

TikTok has undeniably become a major force in popularizing meme coins, driving widespread interest and engaging a new generation of crypto investors. The platform’s ability to amplify viral trends has significantly shaped the adoption of meme coins, providing exposure and accessibility to the crypto market. However, the same viral power that propels these coins can also lead to extreme volatility, pump-and-dump schemes, and increased vulnerability to scams. 

As the space continues to evolve, investors must approach meme coins with caution, balancing the excitement of TikTok-driven trends with a clear understanding of the risks involved. In navigating this dynamic landscape, it’s essential for investors to conduct thorough research, stay informed, and be aware of the regulatory uncertainties surrounding the crypto market.

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FAQs

1. How does TikTok influence the popularity of meme coins?

TikTok plays a major role in boosting meme coin popularity through its viral content and massive user base. Short-form videos, memes, and crypto-related trends quickly gain traction on the platform, driving attention, liquidity, and investor interest in meme coins.

2. Why are meme coins on Solana gaining traction in 2025?

Meme coins on the Solana blockchain are gaining popularity due to Solana’s fast transaction speeds, low fees, and compatibility with viral platforms like TikTok—projects like Pump.fun.

3. How to buy meme coins using Bitget Wallet?

To buy meme coins on Bitget Wallet, download the Bitget Wallet app, create or import your wallet, and fund it with cryptos like USDT or SOL. Then, use the in-app DEX to search for the meme coin’s contract address, and swap your tokens securely.

Risk Disclosure

Please be aware that cryptocurrency trading involves high market risk. Bitget Wallet is not responsible for any trading losses incurred. Always perform your own research and trade responsibly.